The Fundamentals of Digital Marketing program is aimed at creating Digital Marketing professionals. Students will learn about the most prevalent and latest technologies in the Business and marketing industries. It builds strong foundational skills in website fundamentals, Digital analytics, and client management programs. Digital Marketing encompasses all marketing efforts that use an electronic device or the internet. This course teaches you how to leverage digital channels such as websites, social media, and content marketing to connect with current and prospective clients.

Programme Structure

At the end of this training session, participants will be able to:

1. Understand how to create and manage a powerful brand.

2. Use branding to add significant value to your business and increase profit margins and sales volume.

3. Gain an in-depth understanding of your audience/customers, and how to increase retention and loyalty.

4. Develop a clear understanding of your company’s marcomms strategy, using it to develop and push your business goals.

5. Gain a practical understanding of the core essentials of digital marketing and key channels of delivery, including SEO, PPC, social media, and email marketing, plus web analytics.

Fundamentals of Marketing and Digital Marketing

● Segmentation, targeting, and positioning.

● Product & brand management

● Sales & distribution management

● Advertising & sales promotion

● Integrated marketing communications

● Introduction to Digital Marketing

● Moving to the digital era: social, mobile, analytics, and cloud

● Digital models for branding, sales, advertising, and customer management

● Web, mobile, and social channels for marketing

Website Fundamentals and Tools

● Website Layout and Design

● Content Management System

● Tools for Content Management

● Building a website

● Google Webmaster Tools

● Bing Webmaster Tool

Social Media Marketing

● Creating an SMM Strategy

● SMM with Facebook

● SMM with Twitter

● SMM with LinkedIn

● SMM with Instagram

● SMM with YouTube

Content Planning and Promotions

● Planning Content

● Planning content technology

● Planning an editorial calendar

● Creating Content

● Defining a Content Promotion Strategy

● Promotion Strategy for Websites

● Promotion Strategy for Search

Email Marketing

● Deliverability

● Effective email content

● Customer Acquisition Strategies

● Call to Action and Effective Creative Introductions

● Email Automation

Programme Duration

72 hours (11 days)

8 hours per class

Entry Requirement

Open to marketing professionals, business owners, entrepreneurs, non-profit organizations, and students who are interested in learning about digital marketing, and how it can be used to solve real-world problems.


To be determined